5 Ways Banner Animation and Marketing with Animated GIFs Could Help Your Advertising
By now, I’m sure you’ve noticed the vast amount of animated images on the internet called GIFS. While once heavily used in the early days of Web 1.0, (think your favorite GeoCities page), animated GIFS saw considerably less use during the Web 2.0 phase. However, in the last few years, GIFS have made a comeback in a big way – from memes, to advertisements – there doesn’t seem to be a corner of the net where they aren’t relevant now.
Leveraging GIF images can be a great way to capture your audience’s attention in a way that a static image might fail to do. Here are a five ways GIF images can help take your digital marketing to the next level:
1. Variety
After repeated use, static images can become stale and boring. GIF images are a great way to introduce some variety and break the mold on your company’s social media feed/blog/website/etc. Check out how some companies are using animated GIF’s on Twitter Moments.
2. Visual Interest
GIF’s enable you to use any number of images, colors, type, etc., all sequenced in a short animation. If designed well, and used correctly, these can add a lot of positive visual interest where words or a static image might fall short.
3. Capturing Attention & Holding It
Since animated GIF’s are generally short (15-3o seconds or less), they catch attention and hold it. Several studies show that as humans, we are attracted to movement. GIF’s can grab your customers attention instantly when they’re browsing your email, social feed, or website and if they like the GIF they will be more prone to make a conversion. A simple image may not grab an audience’s attention, and a video may be too long to keep their attention – but an animated GIF image is the happy medium of the two.
4. A picture (or animation) is worth a thousand words
A GIF image can work wonders when you have lots to say. In lieu of typing a novel describing your product or service, say it succinctly and effectively with an animated GIF. These images can trigger emotion, often humor, and can do it quickly.
5. Keep up with Joneses
GIF’s are very popular at the moment. Hundreds of your competitors are out there right now using them to tell their stories in new and interesting ways. By not leveraging GIF’s, you could be coming off as archaic and stale to potential customers. Used effectively, GIF’s show that you’re up to speed on what’s trending online.
At Bevelwise, we’ve been using GIF images to help our clients tell their stories in new and compelling ways on banner ads, email newsletters, and social media feeds – just to name a few. Despite the popularity of the GIF, not a lot of marketeers use it to its full potential, leaving a gap that can cost you customers. Contact us today to see how we can help take your web presence to the next level through active use of digital marketing, including some sweet GIF images.
The post 5 Ways Animated GIFs Could Help Your Advertising appeared first on Bevelwise.
